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We introduced Lotto with the intention to compensate for the insufficiencies of Korea's lottery market and to maximize public benefit fund-raising. However, with only 3.6 trillion KRW in sales, the legacy of Lotto started with a dismal debut performance that did not live up to the expectations of many lottery experts.
Then the 4th and 5th drawings came and went without first prizewinners. The winnings from those two drawings carried over to the 6th drawing, where this time the 1st prizewinner took home the then lottery winning record of 6.5 trillion KRW. Then the people's curiosity in Lotto started to grow. With the winning prize carrying forward in three of the subsequent drawings (7th to 9th), Lotto surpassed 260 trillion KRW in sales during the week of its 10th drawing that had a jackpot of 80 trillion KRW. This was the official arrival of the so-called "Lotto Craze" and became a historical moment the Korean people will never forget. Lotto, which arose as an overwhelmingly popular product in less than three months since debuting, again brought excitement to the nation by presenting a single 1st prizewinner with a gigantic jackpot of 40.7 trillion KRW on its 19th drawing on April 12, 2003. What's more, "Lotto 6/45" became the No.1 searched key phrase at least once in Daum.net, Naver.com, Empas.com, Yahoo.co.kr, Nate.com, and various other popular portal sites in 2003. Also taking the second spot in Samsung Economic Research Institute's list of hit products of 2003, Lotto 6/45 was indeed the hot issue of 2003. In the meanwhile, Lotto 6/45 generated total 3.8 trillion KRW in revenue for the year and raised over 1.3 trillion KRW in public benefit funds to become the most successful lottery that lived up to its establishment objectives.

Lotto currently operates over 120 systems in over 60 countries around the world, at a global market share ratio of over 40%. Simply put, Lotto is the reigning throne of the lottery industry. Why is Lotto so popular? It's attributed to the enjoyment the players gain from Lotto's unique game play. Lotto's first and foremost characteristic is that, out of 45, the player gets to personally choose 6 numbers that will determine the winning. This means that the biggest difference between Lotto and conventional draw based or instant win lotteries is the direct control place in the hands of the player.

Players, at first, show difficulty getting used to Lotto's new style of play, as represented by a horizontal sales curve. Eventually, there comes a moment when Lotto's popularity simply skyrockets. This is when Lotto's second and third qualities appear, which are that Lotto's prize pot does not have a limit and goes up as more and more players play and that the winning pot gets carried over to the next round if no winner is drawn from the current one. Past this peak, Lotto's heat usually calms down gradually until Lotto becomes fixated in the public as a norm. In other words, Lotto settles down safely as an accepted part of the society when players begin to recognize their purchases as a form of donation and as more and more people realize that profit generated from Lotto is directed towards forming public benefit funds.

In addition to the currently existing sales points, KLS will introduce 4,500 more Lotto terminals in 2004. The new sales points, which have been selected in thorough consideration for Lotto's inherent public benefit qualities, will target such socially estranged classes as the handicapped, national patriots, and welfare recipients.

The retailer provides the player with a receipt (ticket) that includes his/her selection of numbers, and the player in turn verifies these numbers to the numbers drawn and returns the receipt (ticket) to claim the corresponding prize. Lottery draws take place on live broadcast on Saturdays at 8:45 pm. Price for Lotto sold in Korea is 2,000 KRW per game, and the players can play up to five games per slip.

And all gains generated from Lotto sales are used for the following public benefit purposes:
Financial support to the Korea Veterans Welfare & Healthcare Corporation, financial support for local development projects, science and technology promotion fund, national sports promotion fund, social welfare projects, fund-raising for social welfare activities, laborers' welfare promotion fund, national housing fund, green fund-raising, small business promotion and industrial base fund, Jeju-do tourism promotion and development project capital fund, and other public benefit purposes.